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You gain an insight into your customer’s views and feelings when interacting with your business.

Better understanding of the customer – With a well-made service blueprint diagram you can picture yourself in your customer’s shoes.

Here are some of the main benefits of service blueprinting:

Watch this video to learn more about the benefits of service blueprinting and how to do it:

Touchpoints from a customer journey are matched with corresponding business processes, be it a website function, a database, or personal interaction, and a diagram is constructed by combining the data. A service blueprint for a person shopping online will look different than for a person shopping in a store.Ĭreating a customer journey is step zero, so to say, to service blueprinting. As a result, a business will often have multiple blueprints, not just a single one. The timeline and interactions of the customer journey and business processes make up a service delivery blueprint.Įach customer journey corresponds to one service blueprint. On the other side are all the internal processes that make the customer journey possible. It involves taking stock of the customer (or user) journey and all the contact points it has with the business. Service blueprinting is the process of creating a service blueprint diagram. The only UX research tool you need to visualize your customers’ frustration and better understand their issues Register for free What is service blueprinting? For service designers, user experience managers, and business strategists it provides crucial data to work with.

It can reveal points of frustration of the customer and areas for improvement. This is a side that complex businesses often don’t have a clear overview of, with each department focused on its own part of the process.Ī service blueprint is therefore a valuable tool for the optimization of service offerings. This tool provides a comprehensive view of the service delivery process, from the customer’s perspective and how it ties to the internal business processes. It shows all touchpoints between a customer and the business and will often involve many, if not all, business departments, from IT to marketing, sales, etc.

Use service blueprints to improve your delivery processĪ service blueprint is a diagram that visualizes the organization of business processes in regard to service delivery to the end customer.

Best practices for creating service blueprint.